Skip to main content

Featured

Attachment Weaponisation: The Bond Was Never an Accident

Attachment Weaponisation: The Bond Was Never an Accident I never noticed the closeness being built. I just assumed it was love, and assumed what I owed because of it, without either of us ever saying it out loud. Short version: Trauma bonding is usually described as something that happens to you, almost by accident, through unpredictable reward. A 2025 Cambridge study, interviewing eighteen women with sustained attachment to abusive partners, found something sharper underneath that: the closeness itself is often deliberately constructed early on, specifically so it can be exploited later. Researchers call this attachment weaponisation. The unsettling part is that it isn't always obvious while it's happening. It can feel completely organic, right up until you realise how much invisible obligation got built into it along the way. What is attachment weaponisation? A 2025 study led by researchers at the University of Cambridge, published in the journal Violence Aga...

How To Become More Professional

Find out your customers problem and show them how you can solve it either through your services or products. 

The true value of being professional is to be there and solve your customers problem (s) and do it better than anyone else.

After sales is as important, your looking after your customer, before, during and after like a true professional.

Never manipulate, serve and be the best in your industry. 

Last tip… don’t spend 20k on a logo if you can’t deliver the results to your customers problems…. 

Comments