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Has the writing on packaging gone tiny on PURPOSE?
I swear the writing on everything – food, skincare, medicine, vitamins – has shrunk to the point where I need a microscope to find the expiry date.
And I’m not even convinced it’s accidental.
Because think about it:
- the ingredients list is tiny
- the warnings are microscopic
- the part where it says “may cause death, internal bleeding, and unexpected rage” is basically invisible
You know what IS big and bold?
The cute marketing words.
“GLOW.”
“HYDRATE.”
“RADIANCE.”
“30% MORE.”
“NEW FORMULA.”
Massive. In your face. Loud.
But the actual information that matters to your body?
Shrunk down to ant size font like they’re hoping you’ll give up and just buy it anyway.
It feels deliberate.
Like:
“Don’t worry about what’s in it. Just focus on the vibe.”
Well no.
I want to read the sugar content, Susan.
I want to know what random chemical you’ve added that I can’t pronounce.
And maybe I’m at the age where I now need to physically take a photo and zoom in just to read whether something has margarine in it… but why is it like this?
Theory:
If they made it bigger, we might actually start questioning what we’re consuming.
If they made it obvious we’d look and go “oh wow this is basically syrup and seed oils in fancy packaging.”
Or “oh this cream is 90% water and fragrance.”
So instead it’s like: hide the evidence.
Make it tiny. Make it annoying.
They know we won’t bring a magnifying glass to Tesco.
Here’s the truth:
Companies know the psychology.
Small print = invisible print.
And invisible print = less challenge, less thought, and less accountability.
So yes. It’s tiny on purpose.
And no, you’re not going blind.
They just don’t want you to read it.
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